Essay about The Mosaic of American Culture, Its No...

The Mosaic of American Culture, Its No Melting Pot Culture is a behavior that consists of several critical elements, such as language, religion, race and ethnicity, clothing and politics. Culture is what one does in his/her daily life. In order to understand others, we must first keep in mind that every culture carries its own set of values and assumptions. Culture is an evolving, ever changing civilization, which includes several different groups people. For immigrants, America is a land of opportunity; for others it is just the best country in the world because of its economic success and/or its democratic political system. Americans usually value independence a lot, believe in equal opportunity, and have a direct communication†¦show more content†¦The mosaic depicts a society in which various communities maintain their religious, culinary, and cultural particularities, proud and knowledgeable about their specific traditions while recognizing that they are integral parts of a more encompassing whole. The communities are, a nd see themselves as constitutive elements of a community of communities, the society. Moreover, they have a firm commitment to the shared framework. We came on different boats, but we now ride in the same ship, to draw on a popular saying. From the term Mosaic we get a picture that America has a structure of different cultures. ?The mosaic implies a contiguity of fixed, self-sufficient, utterly distinct cultures. Multiculturalism, as it has been practiced in the United States in the past 10 years, implies the existence of a central culture, ringed by peripheral cultures. The fallout of official multiculturalism is the establishment of one culture as the norm and the rest as aberrations.? So I agree that the American civilization is composed of diverse cultures. Chicago serves as the best example for diversity. If we walk down on Devon Street, the area, which is located between western and California serves many communities. You could see Indian, Russian, Pakistani and Jewish shops, all side by side. When looked in closely shop-by-shop we see different cultural shopkeeper carryingShow MoreRelatedThe Melting Pot By The American Dream Essay1660 Words   |  7 Pages Since the great land of North America had been conquered by the British, it had been called as a big â€Å"melting pot† for many years. Wave after wave of immigrants with different ethnic backgrounds, birthplaces, cultures and heritages moved to this fresh, new land for an identical purpose ---- the divine â€Å"American Dream.† Generations of immigrants who have different faces and skin colors melted and reformed together in this homogenous broth. They cast of their unique cultural identities during theRead MoreAnalysis Of Lyndon B. Johnson2020 Words   |  9 Page sfed from so many sources--because it was nourished by so many cultures and traditions and peoples.† President Johnson was referring to the rich cultural history that America is privileged to have as a result of immigration. America is a country of immigrants. A stroll in any major city will quickly reveal the multifaceted culture that is America. While historically the United States has been labeled a â€Å"melting pot† where all cultures have come together to create one, a more popular, and in my opinionRead More Sociology of Racial and Cultural Groups Essay1431 Words   |  6 Pagessubjective. The scope of this analysis is small (micro) as opposed to the macro aspects of social institutions and their harmony or conflict. Criticism of this theory is that the focus on everyday interactions neglects the important roles played by culture and social structure as well as the critical elements of class, gender and race. Throughout the history of immigration there have always been people (nativists) who have been opposed to an open immigration policy. On the other hand there haveRead MoreAmerica s New Immigration Laws1828 Words   |  8 Pagesrestrictions have been created to limit the immigrant presence in modern day. All these bills and procedures are being put in action against immigrants, when immigrants are in fact beneficial to America due to their contributions to the economy and culture. To begin with, immigration is constantly affecting the economy. Immigration has improved numerous towns industrialization nationwide. Immigrants are important to our country because without them, you would ruin a lot of newly industrialized townsRead MoreEssay on National Security Strategy Comparison1175 Words   |  5 PagesCollege Distance Learning Maxwell AFB, AL The Security Strategy of the United States has marked similarities and differences to the Security Strategy of Europe. This can be effectively traced to the similarities and differences between the two cultures themselves, particularly in the cultural factors of religion, modernization, ethnicity/nationalism, and geography. The US and Europe have different responses to the modernization of warfare from traditional (ships, armies, tanks, aircraft) to â€Å"asymmetrical†Read MoreInfluence of Immigration on the American Culture and Language14362 Words   |  58 PagesInfluence of Immigration on the American Culture and Language CONTENT Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. The Main Part †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Chapter I In Search of America †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.1. America: Its Image and Reality†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.2. The Reasons of Immigration to the USA†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3. . The Importance of Religious Beliefs: â€Å"One Nation under God † †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Chapter II The Nation of Immigrants†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2.1. American beliefs and values†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreEssay about The Americanization Of Canada676 Words   |  3 Pagesexamine a few areas. First is the media, which is constantly bombarding Canadians with images and values of American culture. Through the images we see Americans constantly fighting, either in aspects of global policing in their own backyard with Americans killing Americans. Through situation comedies and news we Canadians are hit with a whole other value system not of our own, saying its okay to fight to solve our differences. The second aspect of the social identity is sports. This is quite financiallyRead MoreIs Trump s Executive Order On Refugees - Separating Fact From Hysteria?1115 Words   |  5 Pages‘Trump’s Executive Order on Refugees — Separating Fact from Hysteria.’ And I wanted to refute this article. Indeed, the writer was claiming that first, given the terrible recent track record of completed and attempted terror attacks by Muslim immigrants, it’s clear that our current approach is inadequate to control the threat. Second, green-card holders have been through round after round of vetting and security checks. Third, While the Syrian Civil War was raging, ISIS was rising, and refugees were swampingRead MoreThe Pros of Multiculturalism595 Words   |  2 PagesThe most important characteristic that distinguishes different nationalities from each-other is culture: â€Å"the ideas, customs and social behavior of a society†. With his inherited culture, every person represents the place where he comes from. He represents the tradition, lifestyle, values which make this nation unique and distinguishable. As the world develops and society progresses, it is easier for people to move to different countries to find a new job and have a better life. This is one of th eRead MoreCanad A Beneficial Thing1693 Words   |  7 PagesBy doing this they accepted the values and dignity of all Canadian citizens regardless of their racial or ethnic backgrounds or religious beliefs. Rather than Canada seeing it’s self as a â€Å"Melting pot† like the Americans (where all cultures are expected to blend into one dominant culture), Canada sees itself as a cultural mosaic. Canadians have chosen to embark on the path of ‘multiculturalism’ that recognizes the importance of respecting, preserving and sharing cultural traditions. Through Canada’s

Liberal Democracies Vs. Liberal Democracy Essay - 1142 Words

Liberal democracies, are defined as the system in which governmental body operate under the principle of individual rights and work to protect them regardless of religion, sect, ethnicity etc. Liberal democracies are thought to be secular in nature and generally do not account for religions or ethnicities rather they promote a certain nationalistic perspective throughout the state. Laws are made through majority vote in the parliament and are meant to be logical in nature rather than derived from sources like religion, culture, traditions etc. However, in some parts of the world such as Middle East, people value their sectarian or ethnic identities more than nationalistic values. So a debate emerges around the openness of democratic system to religion. Although Ethnocracy offers short term solution for some countries like Syria, yet the system should be based on liberal democracy that work on the principle of â€Å"State nation† that protects core values of democracy and accou nt for religions as well. Ethnocracy is a system that only allows political parties based on ethnic, religion or sectarian identities to participate in the elections and individual choices are ignored. This system is applicable in some countries like Lebanon where after widespread conflict between different groups, it has been authorized that three parties based on Christians, Sunni Muslims and Shia Muslims can only participate in elections and people have to tie with any of these groups. There are quotasShow MoreRelatedLiberal Democracy Vs. Totalitarianism1198 Words   |  5 PagesLiberal Democracy versus Totalitarianism â€Å"Who controls the past, controls the future; who controls the present, controls the past† is the slogan of the Party in Orwell’s â€Å"Nineteen Eighty-Four† (1949). In other words, in a totalitarian society, the government controls the past and the future by controlling the present; force the society and disrespect the individual rights are the main power of the government. There were some examples of the totalitarian societies. However, there was more examplesRead MoreApathy And Its Impact On Society850 Words   |  4 Pagesis that it is the ‘real’ will of each citizen, and thus fuses personal with political liberty. For this reason, Rousseau rejected representative democracy as it existed in Britain at the time – it is impossible, he maintained, for one person to represent another. In 1789, the French revolution proclaimed the doctrine of popular sovereignty (democracy) as the foundation of legitimacy for all modern governments, which meant that apathy, in the sense of a purely private life, without any politicalRead MoreThe Importance of Diverse and Democratic Schooling Essay881 Words   |  4 Pagespromote democracy and diversity in my teaching practices. In order to promote diversity and democracy it is important to first define these terms. Diversity is that which is inherent in all humans. It is composed of the major and minor, physical and intangible differences that make us all individuals. It is a concept which invades every aspect of life: it is seen on the global scale in the differences between various nations (democratic vs. communist governments vs. dictatorships vs. monarchies)Read MoreThe 1953 U.S. Intervention in Iran Essay2219 Words   |  9 Pagesexamine the actual confrontation with the Unites States and Iran during August of 1953, to understand if there were any true characteristics of a war. Also, we will take a look at the countries involved to see if they themselves qualify as a liberal democracy. Finally, we will attempt to exhibit any link between the U.S. intervention with Iran during 1953 and the democratic peace theory. But first, in order to gain a sense of the situation in Iran during 1953, it is essent ial that we examine a historyRead More â€Å"Hooray for the Underdog!†1729 Words   |  7 Pagesstation change and it was not an individual situation, but it’s was predicated on an entire nation? Usually underdogs never have the support to help their ideas and view to be noticed. One author took one this a underdog, America and showed how democracy in a new world can change society into a radical society of equality. When we are being bullied, it’s always nice to have someone to stick up for us during our time of need. Usually we do have someone who cares enough to stand up for us, but SometimesRead MoreThe Constitution Of The United States Essay2016 Words   |  9 PagesPaper Over time the democracy in the United States has changed a lot. On 1796, democracy was first ratified when George Washington published his farewell address, marking one of the first peaceful transfers of power in american history and cementing the country’s status as a stable, democratic state. I will be talking about the different types of democracy in the United States, how democracy has changed for the United States, and even go into detail about how democracy can benefit a country hasRead MoreLiberalism Is The Root Of Our American Soil Essay1217 Words   |  5 PagesWe have all heard the terms â€Å"right wing conservatives† and â€Å"left wing liberals,† but many people are not quite sure which wing is correct. Although both sides have good arguments for separate issues, in my opinion, liberalism should be guiding our thinking when it comes to our economic ways, and political rights; liberalism is the root of our American soil. Many people believe that stee ring away from liberalism is the right way to create change, and build upon our freedoms, but by returning to whatRead MoreFreedom: Sharon and Port Hurom Statement Essay1277 Words   |  6 Pagesthe administration of justice; the genius of the Constitution (especially the clause reserving power of the states); and the market economy as the single system compatible with freedom . . .Communism is named as the named as the greatest threat to democracy. (1) Despite the libertarians eventually being forced out from the YAF, the â€Å"Sharon Statement† shows how the core of the libertarians influences the Statement. The Statement appealed to the various Conservative factions by staying with narrow boundariesRead MoreWho Stole The American Dream?756 Words   |  4 Pagespaints a clear and accessible but grim portrait of how economics, politics, power, and democracy have vastly changed in the United States. I agree with Smith that wealth and power inequality are extremely harmful . That a few individuals have prospered at the expense of the many is extremely unethical and unjust. I appreciate his critique of the current system, and historical perspective regarding how democracy has been systematically and intentionally eroded by corporate interests. I am conflictedRead MorePolitical Idelogies: Differences Between Liberalism and Conservatives1460 Words   |  6 Pagesthere. I am wishing you a happy reading. It is very shocking for me that liberalism has been around since the fourteenth century. I wonder how that time must have been like. Liberals believe more in the individual and the desire to construct a society in which people can satisfy their interests and achieve fulfillment. Liberals have a more optimistic view of human nature. I believe that humans are self seeking and self reliant creatures but we are governed by reason which provides the possibility for

Serial Killer Free Essays

Do serial killers have the same motive for killing? In â€Å"What Makes a Serial Killer† by La Donna Beaty, she composes an informative argument providing characteristics of a serial killer. She bases her argument on what makes a serial killer according to information gathered from eight different sources. According to the theories that she has provided, society, family atmosphere, mental illness, and excessive use of alcohol are the characteristics that make up a serial killer. We will write a custom essay sample on Serial Killer or any similar topic only for you Order Now Can these characteristics mask all serial killers? Beaty provides evidence that suggests what might make a serial killer, but, she doesn’t state what she thinks defines one, which makes this essay more of an essay to inform. In order to make her point, the author quotes many theories from various books and researches. Each time she mentioned a new theory, she would provide a quote from one of the eight sources to prove her statement. When Beaty stated that â€Å"one of the most common traits that all researchers have noted among serial killers is heavy use of alcohol† (4), she followed it with evidence from research done by Donald Lunde. Throughout the paper, she provides a substantial amount of evidence pertaining to what could possibly make a serial killer but, the evidence is from another person’s point of view; not her own. She backs up each topic sentence with an amazing amount of evidence that could make the reader believe that she knows what defines a serial killer. In her fourth paragraph, she mentions that â€Å". . . many murderers are the product of our violent society† (Beaty 2). She backs that up with five quotes from two different researches: Our culture tends to approve of violence and find it acceptable, even preferable, in many circumstances (Holmes and DeBurger 27). According to research done in 1970, one out of every four men and one out of every six women believed that it was appropriate for a husband and to hit his wife under certain conditions (33). . . . It is estimated that by the age of eighteen, the average child will have viewed more than 16,000 television murders (34). Some experts feel that children demonstrate increasingly aggressive behavior with each violent act they view (Lunde 15) and become so accustomed to violence that these acts seem normal (35). (Beaty 2) Although each topic sentence has evidence that backs it up, she fails to answer her own question: â€Å"what makes a serial killer? † The major claim in this essay is that there are different theories that can explain why a serial killer goes around excising â€Å"his revenge on an unsuspecting society† (Beaty 5). Every paragraph after the third points out a different theory about why â€Å"ambitious human beings† (2) turns into a serial killer. She points out that â€Å"murderers are a product of our society [because] our culture tends to approve of violence and find it acceptable, even preferable, in many circumstances† (2). Also, Beaty states that â€Å"the family atmosphere into which the serial killer is born† (2) could be another reason why serial killers kill because they â€Å"never established a good relationship with the male figures in their lives (Ressler, Burgess, and Douglas 19)† (qtd. 2). Besides the two mentioned theories above, Beaty states that mental illness and excessive use of alcohol can be the leading factor to why serial killers kill. The weak point in this essay is that her conclusion contradicts with her introduction. Her thesis statement is â€Å"what makes a serial killer? † (Beaty 1) but she concludes her essay with â€Å"we may never know what causes a serial killer to [kill]† (5). Instead of answering her thesis, she contradicts it with her conclusion. What really stood out was the fact that Beaty was successful at incorporating many different sources into her essay. Following each theory are at least three quotes from the sources that she used. When she mentioned that â€Å"one of the most common traits that all researchers have noted among serial killers is heavy use of alcohol† (4), she followed it with four different documented sources: Lunde found that the majority of those who commit murder had been drinking beforehand and commonly had a urine alcohol level of between . 20 and . 29, nearly twice the legal level of intoxication (31-32). Additionally, 70 percent of the families that reared serial killers had verifiable records of alcohol abuse (Ressler, Burgess, and Douglas 17). Jeffrey Dahmer had been arrested in 1981 on charges of drunkenness and, before his release from prison on sexual assault charges, his father had written a heartbreaking letter which pleaded that Jeffrey be forced to undergo treatment for alcoholism, a plea that, if heeded, might have changed the course of future events (Davis 70,103). . . . A 1979 report issued by Harvard Medical School stated that â€Å"[a]lcoholism in the biological parent appears to be a more reliable predictor of alcoholism in the children than any other environmental factor examined† (qtd. in Taylor 117). While alcohol was once thought to alleviate anxiety and depression, we now know that it can aggravate and intensify such moods (Taylor 110). (Beaty 5) The fact that she used so much evidence to back up each topic sentence was the strong point of her essay. Uncertainty of how Beaty would define a serial killer lurks throughout the essay. Beaty ended her introduction with â€Å"what makes a serial killer? † (1), but leaves the question unanswered. This leaves the reader puzzled because upon reading this essay, the reader is looking for the author’s view of what really defines a serial killer. When coming across the conclusion, does the reader know how the author would define a serial killer? No, because she concludes that â€Å"we may never know what causes a serial killer to [kill]† (Beaty 5). The last sentence of this essay states that Ted Bundy said â€Å"most serial killers are people who kill for the pure pleasure of killing . . . † (Beaty 5). This leaves the reader with the impression that this essay was written mainly to inform readers of the results from researches done about serial killers rather than answering â€Å"what makes a serial killer? † (1). How to cite Serial Killer, Essay examples Serial killer Free Essays Jeffrey Dahmer was no ordinary criminal. He was the type of serial killer that most people fear. He was able to prolong his killing spree because he was calmed, very intelligent, and nice looking man. We will write a custom essay sample on Serial killer or any similar topic only for you Order Now This got him out of the trouble he most desperately need when you’re a serial killer. He started his killing when he met and picked up a hitchhiker named Steven Hicks. He took Steven At this time Dahmer was living with his parents in the upscale community of Bath, Ohio. This is where Steven Hicks had sexual intercourse they also drunk beer a hung out together until one day Steven decided to leave Dahmer, so Dahmer decided to kill im, which he did. His second victim was not killed until 1987. The reason there is a wide gap between the next 12 killings is because he took time out to go off to college, however he only lasted a semester until he flunk out due to getting drunk all the time . He then decided to go to the service but he was discharge due to alcoholism this is important because every last case against him had some form or shape of alcohol to do with it including The next 12 gruesome murders you could imagine. He selected his victims by going out to gay clubs and bars, one by one he picked the guys up and to his apartment. While there he perform exotic sex moves, which included the victim to be hand cuffed to have sex, but afterwards all hell break loose the victim is cut, stab and strangle till his deaf. But it don’t stop there he also perform sex on the corpse this sick individual needed to be off the street fast. Jeffery Dahmer slipped thru Milwaukee city police but was eventually caught. It all happen when two police officers spotted a naked man handcuff. That naked man explained to the cops he was trying to get away from this strange man. The cops went to the strange man apartment which happens to be no other than Jeffery Dahmer. During this situation Dahmer remained calm until one the officers went into his bedroom to get the key to the cuffs. What the officers seen instead was naked dead people pictures, immediately afterwards they decided to place him under arrest. He was sentenced to 15 consecutive life terms or a total of 957 years in prison. Jeffrey Dahmer was killed in prison by this schizophrenic man named Christopher Scarver On the morning of November 28, 1994, , the guards found Dahmer’s head crushed and Anderson’s fatally injured body nearby. A bloody broom handle seemed to represent Scarver’s statement on the subject. Jeffrey Dahmer was pronounced dead at 1 A. M. How to cite Serial killer, Papers

Sale Turnover In Face Of Strong Competitors -Myassignmenthelp.Com

Question: Discuss About The Sale Turnover In Face Of Strong Competitors? Answer: Introducation Uber Eats is an online food delivery chain operates in various parts of globe since 2014. It was launched by the Uber Technologies with the motive of providing varieties of food dishes to public from their favourite restaurants. Consumers can place their orders on the Uber Eats official website or through smartphones. Uber Eats has provided the facility to its consumers to place the orders on mobile applications which are available for both Android as well as for iOS users. In order to provide better services to its target audience, company claims that the maximum time will be 30 minute for delivery of their orders. Prior to UberEats, it was established with the name of UberFRESH but later on in 2015, it was renamed to UberEats. The company has tied up with dozens of hotels in order to provide better products and services to its target audience. The facility introduced by Uber Technologies in the name of UberEats is useful for the food lovers and for the people who love to try the ne w dishes. In Melbourne, UberEats services were introduced in 2016 and from then, company has gained effective goodwill in the market along with development of effective image in the target market. With the help of Uber Eats, consumers can place orders from mobile application and with the help of companys official website. Along with placing the order, organization also offers various services such as online payment facility, discount offers for regular consumers and by providing the delivery address to the company, users can get the foods at their doorsteps only within the time claimed by the organization (Chung, 2012). In the present scenario, UberEats presence is very less in the international market and Melbourne is the first city in Australia and third city across the globe under which UberEats provide its facilities. The primary objective of the concern is to expand the network of the organization and for the same, marketing management and digital communication plan will be developed in this report (Uber Technologies, 2018). Research methods For evaluating the demand of the online food delivery services in the international market with the objective to expand the business of the company, primary and secondary methods of research has been used. Primary research methods are known as the tools used for collecting the fresh data while secondary research method includes the utilising the existing data and information analysed by researchers, philosophers, newspaper agencies, consultancy services, etc. Collection of data could be done with the help of available methods i.e. qualitative and quantitative research methods (Ters Mkel, 2012). Qualitative research methods provide numerical data and information in relevance with identifying the demand of the services rendered by the organization. UberEats is engaged in providing food dishes to the public from the local restaurants. In this research method, organization has used the tools such as such as survey, questionnaires and the feedback forms. With the help of these techniques and tools, organization will be able to analyse the demand of its target audience. Along with this, it also helps the organization to identify the external market environment along with the details regarding its primary competitors. Outcomes from the research methods could be utilised for increasing the effectiveness of the company as well as these could also be utilised for meeting up with the consumers requirements. Consumers are an essential part especially for the service oriented organizations, thus, rendering the customer-centric services will help the organization to attain its desired go als and the objectives. Qualitative research method is being used before introducing the services in the market while the reset methods are used after introducing the services and for increasing the effectiveness of the services. These are also helpful in order to modifying the products and services along with fulfilling the consumers requirements. These outcomes are also effective resources through which the competitive advantage could be attained (Rose Larsen, 2013). Quantitative research method includes the telephonic survey, email survey and the physical feedback forms, etc. and all these techniques are implemented after introducing the services and products in the target market. This type of research method is generally used by the restaurants, hotels and other service centric companies. This research method analyses the requirement to amend the strategies used by the organization for developing or rendering the services. With the help of suggestions, organization could be able to identify the upgraded and advanced strategies through which the organization could be able to fulfil its objectives and desired goals (Neuman, 2013). The secondary research method is the process which utilises the existing data and the information from the sources of journals, articles, newspapers and through other sources such as internet, books and the like. While utilising the secondary source of information, it is necessary to determine the authenticity of the information so that the appropriate decisions could be taken in order to increase the efficiency of the organization (Palinkas, Horwitz, Green, Wisdom, Duan Hoagwood, 2015). Current value analysis This technique is used to determine the perceptions of the target audience in relevance with the products features, usefulness and the products effectiveness. This technique is also useful for evaluating the attributes of services. As UberEats is rendering the delivery services to its target audience with the objective to reduce their efforts of approaching to a restaurant for the purpose of carrying the food till their doorstep. For making this procedure better and easy, Uber Technologies have introduced the UberEats in Melbourne and it is also available in other parts of the globe with the motive to provide the facility to the audience through which they can get whatever they want to order from their nearby or away restaurant within a certain period of time. Uber Eats have tied up with various restaurants for the same objective. Primary strengths of the company are prompt delivery from the restaurants and from other local food chains. Apart from this, company claims 30 minute deliv ery which helps the users to get their ordered items within an appropriate period of time. UberEats provides its users to access the best varieties of food available in the particular market from all types of restaurants (de Silva?Sanigorski, Breheny, Jones, Lacy, Kremer, Carpenter Swinburn, 2011). The services of UberEats are available at few locations while their objective is to expand the services at every corner of the world in order to provide them the best quality of foods from huge range offered by the restaurants (Booth Whelan, 2014). UberEats could also utilise the available marketing and promotional strategies in order to uplift the organizational performance along with generating the opportunities for the organization to expand their network. With the enhancement in the organizational effectiveness through increasing the various options for the consumers, organization could also provide attractive offers and discount codes in order to retain them. Melbourne city is very wide city and it is majorly known for varieties of food dishes along with the attractive locations. UberEats is operating through contracting with the famous restaurants and other food chains available in the market. Consumers could use the mobile application and companys website for accessing the food ranges provided by restaurants (Zhang, Zhang, Wang, Law Li, 2013). After placing the order, it is the duty of the venture to deliver the consumers orders on time and within the time limit claimed by them in order to gain the confidence and for de veloping positive image towards the company (He, Zha Li, 2013). Above mentioned functionalities and the strategies could be used for approaching the target audience and for enhancing the organizational business. In order to analyse the consumers perception towards the organizations services, value position framework could be utilised along with evaluating the services rendered by its competitors in order to analyse the organizational position in the competitive business environment. There are numerous online food delivery companies are already available in the market and in these circumstances, UberEats needs to perform required strategies for evaluating the strengths and weaknesses of its competitors in order to adopt the strategies for gaining the competitive advantage along with setting up an effective image in the target market. Value position framework In a value position framework, numbers of attributes are involved in this framework through which the effectiveness of the product or service introduced by the organization could be measured. These are economic value, emotional value, functional value, end value and symbolic value (Garti McClements, 2012). Functional value: UberEats is an online food delivery company which helps the consumers to get their desired food dishes from their favourite restaurants within a certain period of time. This reduces the efforts of the consumers as well as it helps them to get their favourite dishes at their doorstep without going out. It also helps them to save the fuel cost as well as it also saves their time (Edwards, McKinnon Cullinane, 2010). Economic value: The services provided by the UberEats are economic as well as time saviour. This service is also found as the innovative and unique which helps the organization to gain large customer base (McLachlan, 2013). Symbolic value: Organization should also consider the cultural and social responsibilities in order to increase the effectiveness of the organization. This also helps them to reduce the chances of glitches which could be found in the functionalities of the organization by non-fulfilment of the policies (Hyun, Kim Lee, 2011). Emotional value: Emotional value of the services rendered by the organization are high as these are capable enough to uplift the organizational performance through providing offers and other discount related schemes to the target audience (Chiu, Wang, Fang Huang, 2014). Marketing Promotional Plan It is a tool through which organization could set up an effective position in the target market along with spreading the awareness amongst the target audience in relevance with the organizational products and services. This plan includes various elements such as objective of implementing the marketing plan, target audience, competitive analysis and the promotional strategies, promotional mix as well as the sources of media and the advertisement through which organization could be able to utilise the available market opportunities with the motive to increase the efficiency of the organization along with the attainment of the goals and the objectives (Zhang, Ye, Law Li, 2010). Primary objectives related to the marketing and promotion plan is to increase the demand of the organizational services in the target market along with the development of an effective image in order to gain an adequate competitive advantage. This will create a positive image of the organization in the target audience along with the communication amongst them will also be strengthen. In the marketing and promotional plan of the organization, various objectives such as spread the awareness amongst the public as well as to attract them towards the companys services with approaching them with unique promotional and advertisement techniques (Moodie, Stuckler, Monteiro, Sheron, Neal, Thamarangsi Lancet NCD Action Group, 2013). Target market The primary target market for the UberEats is to provide the people of Melbourne a treasured experience with the qualitative and enriched food dishes from a wide range of top rated restaurants. Their motive is to provide the access the menu and the range of food dishes provided by the restaurants through a mobile application and through the companys official website. Along with this, it is also essential through which the expansion of the organization could be done in most parts of the globe. Expanding the business of UberEats is another major goal in order to attain the companys desired targets (Nestle, 2013). Apart from this, major target audience for the organization will be food lovers and the people who love to taste the varieties of food dishes available in the market. Online food delivery system helps the people to get their preferred dishes at their doorstep without wasting time. Teenagers, people age 18-25 and the people at their workplaces will be the major target market for the organization. This will help them to increase their customer base and from the perceptive of approaching them, trending promotional and advertisement techniques will be used. Outcomes oriented from the segmentation activity could also be used for increasing the customer base of the organization. As UberEats is focused towards the top rated and exclusive restaurants of the market, it is necessary to understand the market conditions and the purchasing power of the consumers before approaching them. Thus, they should focus over approaching the premium segment of the audience. Apart from this, lower and middle class segment could also be targeted when the company will increase its partnership with more number of restaurants (Sharma, Teret Brownell, 2010). Promotional mix elements This is a crucial part of promotion and marketing plan through which organization could attain its desired goals and the objectives. Biggest advantage of this strategy is that organization could easily enhance the awareness amongst the target audience in order to increase the revenues and profitability. These objectives could easily help the organization to acquire the sustainable growth in the target market along with developing a positive perception amongst the audience. This technique also includes the tools for communicating with its target audience in relevance with the products features, new offers, introduction of new products or services, and the like. Organization could easily retain its potential customers along with premium segment of the consumers. Integrated communication plan could also be adopted by the organization with the motive to communicate with the target audience in an effective and better manner. This also helps the organization to develop a positive customer relationship through which the expected outcomes and the competitive advantage would easily be attained. Following are certain crucial elements of promotional mix technique: Advertisement: This strategy is used for spreading the awareness amongst the target audience in relevance with the organizational products and services features. UberEats could use the advertisement strategy and they could promote their services, offers and other varieties which could be able to help them to attain the desired goals and the objectives. Tools such as television, social media platforms, radio, and the traditional mediums of advertisement could also be used in relevance with promoting the organizational functionalities and services with the motive to enhance the opportunities of expansion of the organization in the global market (Sunday Bayode, 2011). Sales promotion: This strategy is used for increasing the revenues and the profitability but this tool should not be used constantly because it could reduce the effectiveness of the organization. In sales promotion, organization could provide attractive benefits and offers on availing the services rendered by the organization. Apart from these elements, there are certain more such as direct marketing which is also known as door to door marketing strategy and personal selling which includes distributing samples amongst the target audience with the motive to make the consumers experienced about the quality of the service and product delivered by organization (Sharma, Teret Brownell, 2010). Competitive Analysis Major competitors of UberEats in the target market will be Menulog and Eat now and it is owned by the Britains Just Eat Company and they had an effective image in this industry as they are working in the same industry since a very long time. There are couple of companies such as Deliveroo and Foodora also who are present in this industry whose primary focus is on the middle and lower end restaurants. Both of these companies have set up its strong goodwill in these markets and this could affect the business performance of the new entrants (Ramanathan Ramanathan, 2011). Thus, it is required to understand the strategies adopted and implemented by the UberEats competitors to cover the market. Apart from this, it is also necessary to understand the business environmental conditions through which the appropriate strategies and the methods could be adopted in order to gain the competitive advantage in the target market. With these objectives, organization should also focus over expanding i ts business in the rest parts of the globe. Thus, it is essential for the organization to develop the future outcomes oriented strategies which could help them to develop an effective position for a long period of time (Pantelidis, 2010). Apart from this, UberEats have developed an effective image in the markets where they are present and this could be used as the major strength of the company to set up their business in the international markets. Along with this, they could also strengthen their procedure through covering the major market of the restaurant industry. This will help the consumers to choose the most appropriate option on the basis of their preference. Organization is also famous for its prompt delivery services and this has been the major strength for the organization through which the desired objectives and the goals could be attained easily and effectively. Conclusion From the aforesaid information, it can be concluded that the digital communication and marketing plan discussed above will help the UberEats to expand its business operations. In the brave report, various elements of marketing plan have been discussed. The first phase of the report concluded the research methods effectiveness and the information regarding data collection methods. Further, customer value analysis and the marketing and promotional mix elements were concluded regarding the UberEats functionalities. The last phase of the report concludes the financial requirements in relevance with setting up the business in the target market along with increasing the expansion and growth related opportunities for the organization. References Booth, S., Whelan, J. (2014). Hungry for change: the food banking industry in Australia.British Food Journal,116(9), 1392-1404. Chiu, C. M., Wang, E. T., Fang, Y. H., Huang, H. Y. (2014). Understanding customers' repeat purchase intentions in B2C e?commerce: the roles of utilitarian value, hedonic value and perceived risk.Information Systems Journal,24(1), 85-114. Chung, S. (2012). Evaluating CERES Fair Food as an Urban Sustainable Food Initiative: A Comparison of Retail Pricing, Wholesale Pricing and Food Miles for a Healthy Food Basket. de Silva?Sanigorski, A., Breheny, T., Jones, L., Lacy, K., Kremer, P., Carpenter, L., Swinburn, B. (2011). Government food service policies and guidelines do not create healthy school canteens.Australian and New Zealand journal of public health,35(2), 117-121. Edwards, J. B., McKinnon, A. C., Cullinane, S. L. (2010). Comparative analysis of the carbon footprints of conventional and online retailing: A last mile perspective.International Journal of Physical Distribution Logistics Management,40(1/2), 103-123. Garti, N., McClements, D. J. (Eds.). (2012).Encapsulation technologies and delivery systems for food ingredients and nutraceuticals. Elsevier. He, W., Zha, S., Li, L. (2013). Social media competitive analysis and text mining: A case study in the pizza industry.International Journal of Information Management,33(3), 464-472. Hyun, S. S., Kim, W., Lee, M. J. (2011). The impact of advertising on patrons emotional responses, perceived value, and behavioral intentions in the chain restaurant industry: The moderating role of advertising-induced arousal.International Journal of Hospitality Management,30(3), 689-700. McLachlan, R. (2013). Deep and Persistent Disadvantage in Australia-Productivity Commission Staff Working Paper. Moodie, R., Stuckler, D., Monteiro, C., Sheron, N., Neal, B., Thamarangsi, T. Lancet NCD Action Group. (2013). Profits and pandemics: prevention of harmful effects of tobacco, alcohol, and ultra-processed food and drink industries.The Lancet,381(9867), 670-679. Nestle, M. (2013).Food politics: How the food industry influences nutrition and health(Vol. 3). Univ of California Press. Neuman, W. L. (2013).Social research methods: Qualitative and quantitative approaches. Pearson education. Palinkas, L. A., Horwitz, S. M., Green, C. A., Wisdom, J. P., Duan, N., Hoagwood, K. (2015). Purposeful sampling for qualitative data collection and analysis in mixed method implementation research.Administration and Policy in Mental Health and Mental Health Services Research,42(5), 533-544. Pantelidis, I. S. (2010). Electronic meal experience: A content analysis of online restaurant comments.Cornell Hospitality Quarterly,51(4), 483-491. Ramanathan, U., Ramanathan, R. (2011). Guests' perceptions on factors influencing customer loyalty: An analysis for UK hotels.International Journal of Contemporary Hospitality Management,23(1), 7-25. Rose, N., Larsen, K. (2013). Economic Benefits of Creative Food Economies: Evidence, Case Studies and Actions for Southern Melbourne. Sharma, L. L., Teret, S. P., Brownell, K. D. (2010). The food industry and self-regulation: standards to promote success and to avoid public health failures.American Journal of Public Health,100(2), 240-246. Sunday, A., Bayode, B. (2011). Strategic influence of promotional mix on organisation sale turnover in the face of strong competitors.Business intelligence journal,4(2), 343-350. Ters, S., Mkel, M. (2012). Service design determinants for user value design: online store case study. InProceedings of the 24th Australian Computer-Human Interaction Conference(pp. 579-588). ACM. Uber Technologies. (2018). Accessed on 19th January 2018 from https://www.ubereats.com/ Zhang, Z., Ye, Q., Law, R., Li, Y. (2010). The impact of e-word-of-mouth on the online popularity of restaurants: A comparison of consumer reviews and editor reviews.International Journal of Hospitality Management,29(4), 694-700. Zhang, Z., Zhang, Z., Wang, F., Law, R., Li, D. (2013). Factors influencing the effectiveness of online group buying in the restaurant industry.International Journal of Hospitality Management,35, 237-245.

Watching the World Fall Apart A Post

War is one of the most hideous concepts that the humankind has ever come up with. While it is quite understandable that at the current stage of the development of humankind, some conflicts still have to be resolved with the use of coercive methods, war as a massive homicide still remains a truly revolting idea; and nowhere is this confrontation of common sense and humanism as evident as in the artworks of the artists of the WWI period, the time when the entire world seemed to be crashing into little pieces.Advertising We will write a custom essay sample on Watching the World Fall Apart: A Post-WWI Vision of the World in the Works of Otto Dix, Max Beckmann and George Grosz specifically for you for only $16.05 $11/page Learn More The artist whose name seems to be the most recognizable all over the world, Otto Dix and his works seem to be a perfect start for an analysis of the art of the WWI era. The frightening images in the given picture capture the horro r that seized the world as the WWI erupted. It is quite symbolic that the audience cannot see the faces of the people in the picture; however, it is not as much symbolic as the fact that the faces in the picture, with gas masks on them, remind much of skulls, with empty eye sockets looking like hollow tunnels leading to nowhere. Dix, O. (1924). Stormtroops advancing under gas. Definitely one of Dix’s strongest works, the given piece of art crosses with an artwork of another famous artist of the WWI era, Max Beckmann. Comparing the aforementioned picture by Dix with Beckmann’s Hell Series seems a touch far-fetched, seeing how the rest of Beckmann’s works are far from being as on-the-nose as any of Dix’s paintings. However, the Hell Series was created as a response to the WWI events, which makes the given comparison rather legitimate. Unlike Dix, though, Beckmann does not seem to have his signature work, like Dix’s Stormtroops. On the contrary, ever y single piece of the Hell Series seems a piece of a single entity. Anyway, the Hell represents the author’s vision of the WWII and its insanity.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Beckmann, M. (1919). Hell. It is quite remarkable that in the given series, Beckmann avoided using his traditional color palette in several paintings, while in other ones belonging to the series, the color cast was quite aggressive, with a remarkable prevalence of orange and blue color. Beckmann, M. (1938). Hell of the birds. The given feature of Beckmann’s works draws the line between his vision of the WWI and the one of Dix; the latter considering war a blood-hungry beats that turns people into machines designed solely for killing, Beckman clearly sees the pain and torture that the nations were going through, as well as the humanist dilemma between the need to protect oneself and oneâ₠¬â„¢s family and the ethical unacceptability of a murder, even the murder of an enemy. Advertising We will write a custom essay sample on Watching the World Fall Apart: A Post-WWI Vision of the World in the Works of Otto Dix, Max Beckmann and George Grosz specifically for you for only $16.05 $11/page Learn More Beckmann and Grosz: Selected works (n. d.). The last, but definitely not the least among the artists who made a difference by showing the world the true face of war, George Grosz also had a very distinct way of expressing his attitude towards the WWI. What is remarkable is Grosz’s being a German; therefore, by viewing his works, the audience finally gets to see the response from the other side of barricade. Weirdly enough, Grosz clearly focused on the bureaucratic implications behind the WWI process. For instance, the ink drawing Made in Germany, as well as Das neue Gesich der herrschenden Klasse, does not display either horror or magnific ence; on the contrary, it shows the measly details of the post-war life in Germany, therefore, offering a grotesque vision of the WWI processes. Grosz, G. (1921). Das neue Gesich der herrschenden Klasse. Despite the common theme, there are a number of differences between the artworks of the three painters, each of them reflecting his own experience and, therefore, personal vision of the war. To start with, the choice of the medium that the artists used to convey their ideas to the audience differs greatly. While Beckmann definitely preferred oil on canvas, Grosz and Dix clearly trusted in the powerful effect of lines drawn with the help of ink. However, the differences between the three artists are not restricted to the formal elements of the paintings. It is clear that each of the artists incorporated his unique experience to create the paintings, which sets the artworks in question miles apart.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More As it has been mentioned above, Grosz was the only one of the three who consciously mocked the meanness of the German bureaucracy of the time (Lazzari Schleiser, 2011). The given mood in his art can be explained by harsh disappointment, which the artist had to go through after volunteering for the military service. The mockery of the German bureaucracy comes as a result of him being disillusioned. Beckmann’s motivations are a tad more complicated, yet nonetheless obvious. Having to participate in the WWI, which resulted in him getting injured, he had a very personal hatred towards the WWI and the people who started it (Huppauf, 1997). The given specifics of Beckmann’s vision can be traced easily in his post-war paintings, especially in Hell of the birds, where an individual is being crippled and executed by the crowd. In his turn, Dix indulges into depicting the macabre of the WWI, the revelry of death, which he observed in the Battle of Somme (Tatar, 1997). When comp aring the artworks of the three artists, one might notice that of all three of them, Dix was the only one who was able to see the grotesque side of this macabre, while the other two displayed the horrors of the war with trepidation and dread. Dix’s attitude towards the war seems to suck out all the emotion from the faces of the characters in his works; instead of portraying dismay and confusion, he left the faces covered, making it sure that the participants of the macabre in his artwork have little to no idea of what they are doing and why they are doing it. A complete loss of humanity and at the same time the hope for humanity is, thus, being depicted in a very graphic manner. Even though the three artists use completely different techniques, each having his own recognizable style, their paintings share a common idea, i.e., the fact that war is a hideous crime against humanity. With that being said, it must be admitted that the ways in which the three artists envisioned the WWI share the intense feeling of despair and fear. By far three most influential artists of the beginning of the XX century, Beckman, Dix and Grosz managed to embrace the horror that seized every single human being at the time and depict it in a way that makes the audience literally sense the atmosphere of the 1914–1918. Reference List Beckmann, M. (1919). Hell. Retrieved from https://www.metmuseum.org/~/media/Images/Exhibitions/Temporary/Max%20BeckmannHell2002491an534.ashx?mw=481 Beckmann and Grosz: Selected works (n. d.). A JPEG file. Retrieved Beckmann, M. (1938). Hell of the birds. Retrieved from http://www.artcyclopedia.com/index.html Dix, O. (1924). Stormtroops advancing under gas. Retrieved from http://learning.hccs.edu/faculty/tamar.leroy/british-literature-ii/otto-dix-stormtroops-advancing-under-gas-1/image_preview Huppauf, B.-R. (1997). War, Violence and the modern condition. New York, NY: DeGruyter. Grosz, G. (1921).Das neue Gesich der herrschenden Klasse. Retriev ed from http://payload10.cargocollective.com/1/2/88505/2516122/12-george-grosz-book-cover.jpg Lazzari, M. R. Schleiser, D. (2011). Exploring art: A global, thematic approach (4th  ed.). Boston, MA: Wadsworth. Tatar, M. (1997). Lustmord: Sexual murder in Weimar Germany. Princeton, NJ: Princeton University Press. This essay on Watching the World Fall Apart: A Post-WWI Vision of the World in the Works of Otto Dix, Max Beckmann and George Grosz was written and submitted by user Brayden Meadows to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Juliette Gordon Low

Juliette Gordon Low - The Founder of Girl Scouts in America Juliette Low contributed much to our world. Without her, there would be three and a half million girls that would Born Juliette Magill Kinzie Gordon on Halloween night, October 31, 1860, everyone knew she was special. The first time her uncle saw her, he said "I'm sure she'll be a daisy." After that everyone called her Daisy. She was born in the beginning of the Civil War, and she lived in Savannah, Georgia. The South. Juliette's father was in the war during most of her early childhood. He had always lived in the south, but his wifeAs a result, sheAt fourteen she went to Stuart Hall, a boarding school in Virginia, When she had a problem or felt homesick, she referred to the Bible that her mother sent her for her fifteenth birthday. At time's she would randomly point to different verses in attempt to find direction to a dilemma. She was popular in school and enjoyed art very There they learned Ballroom dance, dance manners, how to curtsey and how to sit gracefully in a ball gown. During a visit to England in 1882, Juliette met a handsome rich young man named William Low, and fell in love with him. They got engaged, but kept it a secret for many years because she was afraid it would only upset her mother further because she still grieved over Alice's death. In 1884 William's father died, leaving him millions of dollars and the family business. In 1886 she told her mother and father of her plans to marry William, and they acceptedIn 1898, Juliette left William and England to help out in the Spanish-American War. She and her mother both helped out as nurses. When Juliette wF'ent back to England, she learned money for a home in England, and some travel. Sir Robert was the founder of the Boy Scouts, and his sister Juliette then moved to London and started a troop on Thursday."On March 12, 1912, the first Girl Guide meeting was held in the United St...

Obesity Research Paper Example | Topics and Well Written Essays - 1000 words - 1

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Creating a Government Tax on Marijuana Research Paper

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Personal Essay with current financial status Scholarship

Personal with current financial status - Scholarship Essay Example We both did think of other options too like securing a loan by mortgaging the house. Unfortunately, for me this is not a viable option due to the ongoing recession. However, I have not let my circumstances affect my determination. I am currently and have been the Drum line Captain of my high school since the last for years and the Los Angeles Unified All District Honor Marching Band (LAUSD) with 300-plus members and we have performed in the Rose Bowl Parade. Apart from this, I was the Vice President of the Physics Club for two years. Leadership is my forte. I have also won many awards including the Music Department Award for â€Å"Outstanding Music Performance,† the Instrumental Music Department Award for three years in a row (2005-2007) and the Arizona State University & The Academy Drum & Bugle Corp Summer Marching Academy in 2007. Our band has performed from 2006-2009 in the Rose Bowl Parade, Band Fest and at Disneyland, the Dodgers 50th Anniversary Opening Night in 2007 an d in 2006 for Hilary Clinton’s ‘Keep America Beautiful’ campaign. I do hope that you understand my situation that there is absolutely no way I will be able to pay my tuition fees and enjoy studying the course of my choice unless I receive some financial

The Principal Psychological Perspectives Children And Young People Essay

The Principal Psychological Perspectives Children And Young People Essay Humanistic approach focuses on each individuals needs, potential, growth and self-actualization, as they believe that people are all different because everyone is seen as an individual. Humanistic starts from the assumption that every individual has their own unique way of understanding the world and that the things they do only make sense in this path. Furthermore humanistic also openly supports the idea that people have a free will and are capable of choosing their own actions towards growth and fulfilment of their own potentials as their roles are focused on how people can be helped to fulfil their potentials and lead more satisfied lives as the main strength of the humanistic approach is to emphasize the role of the individuals and the subjective meanings to them. Carl Rogers idea of behaviour was focused on the self, which is the persons consciousness of their own identity. Rogers believed that people could only fulfil their potentials for growth if they had a basic positive view of themselves such as having a positive self regard, self concept, self esteem and self confidence. These are important as it is made up of how we assess ourselves and how we see our personality and how we rate our skills and abilities as when we have self esteem our assessment is more positive. This also would occur if individuals have the absolute positive concept off of other people, for example if individuals are being valued and respected without hesitation by those around, people would then gain positive concepts towards themselves and if these needs are not met or fulfilled people would see themselves as worthless, useless, unloved or hopeless. From a young age people start to form a self concept as people around them such as parents or siblings, for example y oung children may want to dress up as their parents or try on their siblings clothings as they seek to gain acceptance and positive feedbacks. Mostly many childrens form self concept from the media as it is worldwide and the fashionable clothings they see on TV they may feel to copy off it to keep up with the fashion that out or to feel good about themselves and for others to compliment them as the media could put many ideas in childrens head. Carl Rogers also believed that if at a young age, childrens are bad, ugly, dumb or silly they will grow in to always thinking these negative self concepts about themselves as when young children gain a negative comment it would stick to them till their older and may also start to have doubt or limit their abilities or skills due to containing the negative aspects upon themselves. Carl Rogers noticed and acknowledged there is a barrier as most people do not gain positive concepts off of others as it is being unreserved. Rather, people think they will only be loved and valued if they meet certain conditions of worth, for example being well behaved and passing exams etc. these conditions of worth creates strength within the self between the real self such as how the person really is and the ideal self such as how others think they should be. Carl Rogers saw that people try to close the gaps between the real and the ideal self but most people do this in unhelpful ways such as chasing ach ievements that would not make themselves satisfied or to change their view of themselves of the world. Abraham Maslows view of human needs was more complex than Carl Rogers. As Carl Rogers believed that people needed unconditional positive regard, Abraham Maslow acknowledged that people have a variety of different needs that change and needs to be satisfied at different times. Abraham Maslow (1908-1970) was a psychologist who described a hierarchy of human needs as he believed that everyone should seek to be the best that they can be holistically. Unless our physical needs are met, people will not be able to survive as the most basic needs are towards the bottom and work its way up but before they move up their basic needs should be met before they approach the next level. Abraham Maslow believed that those who are fully satisfied all their needs might become self-actualisers which means those people who have fulfilled their potentials completely. File:Maslows Hierarchy of Needs.svg Basic Physical needs food and water, which is appropriate meets dietary and religious requirements and reflect individual likes; accommodation with heating which would allow people to move around and feel safe, clothing which is clean, comfortable and appropriate to the temperature of the weather and activities Safety and security needs living in accommodation which feels safe and secure, with chosen belongings around with sufficient money and privacy Social needs being able to maintain relationship which would make people feels cared for and loved as well as opportunities to make new friends and having interests and keeping in contact with family and friends though visits, telephone calls and email. This will allow the opportunity to join a group try different activities and spend time with family and friends. Self esteem feeling good about yourself and being treated with respect and dignity by other people, as being treated as a person with rights to make choices and express thoughts and feelings Self actualization opportunities to express yourself through words, music or art, the chance to learn and develop new skills and be mentally stimulated, perhaps through hobbies, interests and contact with other people. P2: Explain different psychological approaches to health practice P3: Explain different psychological approaches to social practise Applying the Humanistic Approach to Health and Social Care Person Centred Approach This approach is based on the theory and philosophy of Carl Rogers as he became famous and well known after he had implemented and developed a particular type of approach based on people working in a way that meet the needs of the individuals, and responds to a verity of different contexts. Person centred planning discovers and acts on what is important to a person as this would be done in a non-directive way by either councillors or therapists. They strongly believe in other peoples potential, ability and skill to make the right choices, regardless of other peoples own values, beliefs and ideas. They would have to give unconditional positive regards such as loving them regardless what and how the clients are. This counselling or therapy should make clients feel the idea that the therapists or councillors are supporting them within their experiences, feelings, beliefs and emotions. By having these needs met Carl Rogers believes that this would help the clients finally accept themselv es of who they really are or how they may look. This would also help them by how they view themselves and would start to think positively about themselves such as worthy, valuable, precious etc. This approach will also empower people in being control of their lives and be the best they can be, as the person centre approach ensures people are safeguarded and have a voice to be heard and have a better future. A person centred approach is not the same way in people normally work as they would be additional such as a way of doing things differently, to achieve better outcomes for children, young people, their families and carers. The role of the person centre approach is to set up activities which are based upon what is important to a person from their own perspectives and which contribute to their addition in society and then start to make progress. This approach is also vital for therapist or councillors to have empathy for example picturing them in the clients position such as what they may have been through or what they are feeling. For some that are dealing with difficulties in their actual self and their ideal self due to not matching, would need someone who could really listen to them and advice them in the best way possible.

Use of Clothing in Their Eyes Were Watching God :: Their Eyes Were Watching God Essays

Use of Clothing in Their Eyes Were Watching God      Ã‚  Ã‚   In the novel Their Eyes were watching God Zora Neale Hurston portrays a woman named Janie's search for love and freedom. Janie, throughout the novel, bounces through three different marriages, with a brief stint at being a widow in between. Throughout these episodes, Hurston uses Janie`s clothing as a visual bookmark of where Janie is in her search for true love and how she is being influenced by those around her.    Janie's first article of clothing is an apron that she wears while married to Logan Killiks as a hard working sixteen year old. Logan, who Janie describes as looking like "an `ol skullhead in de grave yard," (pg. 13) marries Janie to fulfill the role laid down by Janie's grandmother, a mule. Janie goes along with this for nearly a year, until change comes walking down the road in the form of Joe Starks. Joe is a "citified, stylish man with a hat set at an angle that didn't belong in those parts," and he wants to take Janie away. Joe's dream is to become "big man" and pleads Janie to take part in his dreams of the future. He proposes marriage to her, and arranges a rendezvous at the bottom of the road at sunup the next morning. Janie is torn because Jody "does not represent sun-up pollen and blooming trees, but he spoke of the far horizon....The memory of Nanny was still strong." (pg. 28) When Janie decides to leave the next morning for, if nothing else, a healthy change, she looks down and sees the apron which has stood for all the things she has had to do for Logan," and flung it on a small bush beside the road. Then she walked on, picking flowers and making a bouquet." (pg. 31) When Janie threw the apron on the bush, it represented a major change in Janie's life, and a progression from Logan. Janie is continuing her search for true love, although she knows already that Jody is not the perfect fulfillment of her dream, and how she has been affected by Jody already.    Life with Jody was a disappointment from the beginning of their marriage. As soon as they arrived in the sleepy burg of Eatonville, Jody was trying to gain

Community and Family Studies

CAFs Assessment 2- Leadership And Groups. Gandhi A bit of background about Gandhi Mohandas Karamchand Gandhi, also known by as Gandhi, was born on october 2nd, 1848 in Porbander, Kathawar Agency, British India. Unfortunately, Gandhi died at an evening prayer meeting, by being shot 3 times in the chest on January 30th, 1948. Gandhi was married at the age of 13 to a 14 year old named Kasturba. This was done via an arranged childhood marriage since it was apart of the custom in religion. Gandhi’s mother and father was very important in his life.Even from an early age he was taught the customs and influences for his life. Some of the attitudes that were believed to help him through his adult life were vegetarianism, fasting for self-purification and mutual tolerance between individuals of different creed. He travelled to London to study law at university. He was influenced by a vow made to his mother to observe the Hindu percepts of abstinence from meat, alcohol and promiscuity. G oing against his mothers will, Gandhi embraced vegetarianism and went onto him becoming part of a vegetarian society, and then on to becoming a teacher.His career of teaching was declined in India when he returned after look for part time work. This was his first taste to leadership and persuaded him to continue his leadership skills in a new way. Leadership Throughout Gandhi’s life he was thrown many obsticles, few of which some were discrimination, racism, injustice against Indian’s which started to question their status. This was some of the few things that influenced Gandhi to become the leader that he became.His first leadership role took place when he went to South Africa in 1893 to fight for his community and assist the Indians in opposing a bill to deny them the right to vote. He and his fellow Indian’s made many protests and signs but were suppressed by the South African government. Many of the Indian’s, including himself, were either jailed, flo gged, or shot in the process. People may not agree whether or not he was an effective leader in this particular part of his career, but as the leader of the Indians, they hailed him for his courage and persistence with persuing his goals.The South African government finally compromised with Gandhi and ideas took shape. The concept of â€Å"satyagraha† (non- violent protest) matured. This was his first sort of achievement towards his leadership. The next thing he worked on was his role in Zulu War in 1906. He argued that Indians should support the war efforts in order to legitimise their claims to full citizenship. He kept arguing and persuing. Throughout this stage of his attempt to find better acceptance of Indian’s he has to prove himself as an effective leader, and show his skills.He had to motivate the fellow Indians and convince them to work together as a team in order to achieve their goal of being accepted instead of being seen as some of the lower level natives . Gandhi’s first major achievement as a leader came in 1918, with the Champaran agitation and Kheda Satyagraha. Supressed by the miltials of the landlords, the Indians were given, measly compensation leaving them in extreme poverty and devastating famine. Being the strong leader that Gandhi was, he couldn’t sit there and watch his country go down hill, he had to do something about it.He established an ashram, organizing scores of his veteran supporters and fresh volunteers form the region. He organized a detailed study and surveyed the villages accounting for the terrible counts of suffering, he began leading the clean-up of the villages, building brand new schools and hospitals helping those with alcoholism and poor health problems. All this was appreciated leadership towards his country, but his real main impact was when he was arrested on the charge of creating unrest and was ordered to leave the establishment. thousands of people protested outside the jail, police stations and courts demanding his release, which the court reluctantly granted†. It was during this time, that Gandhi was addressed by the people as Bapu (father) and Mahatma ( Great soul). After this Gandhi’s fame spread across the whole of the nation. Gandhi employed non-cooperation, non-violence and peaceful resistance as his â€Å"weapons† in the struggle against the British. During this time the civilians by British Troops caused deep trauma to the nation, leading to increased public anger and acts of violence. After this Gandhi’s mind ocused upon â€Å" obtaining complete self-government and control of the Indian government institutions, maturing soon into Swaraj or complete individual, spiritual, political independence†. With Gandhi as their leader, how could India not participate and be motivated? Gandhi was such a committed and heartful leader. If his goals were knocked down or failed he would find a way to start again or keep fighting. He always found a cause to help bring it back towards non violence, poverty and getting Indian’s accepted. All these battles were the obsticles and pathways to Gandhi’s leadership.As well as the many other steps he took until his final role of the pre-eminent political and spiritual leader of the Indian communities. He was also involved in the Salt march, World War II and Quit India and Freedom Of India. These last three acts were the peak of his leadership and help the recognition of the Indians to realise what a great leader he was for their country. In the results of his efforts and achievements throughout this stage of his life Gandhi was able to achieve: at the end of the war, the British gave clear indications that power would be transferred to the Indians hands.And the Government rescinded its policy and made the payment to Pakistan, Hindu, Muslim and Sikh community leaders and assured him that they would announce no violence and call for peace. Sadly Ganhi’ s life came to an end on January 30, 1948. He was walking towards his evening prayer meeting in front of a congregation of people when he was appoached by a Hindu named Nathuram Godse. Gandhi put his hands together in a traditional gesutre of greeting but this was when in violence Godse shot three bullets into Gandhi’s chest.There was a message after his death that went out to all the Indians about what a great leader he was and how inspirational he was to all them. Although our worldwide beloved Gandhi may be gone now, he will most definetly not be forgotten for what he did. He was an amazing cultural leader who believed very strongly in his country. He was recognised for his very different leadership styles and as a result he is officially honoured in India as a father of their nation. His birthday was on October 2, in commemoration there is a national holiday held and a worldwide International Day Of Non- Violence.

Free Essays on Living Together

Should We Live Together? A careful review of the available social science evidence suggests that living together is not a good way to prepare for marriage or to avoid divorce. What's more, it shows that the rise in cohabitation is not a positive family trend. Cohabiting unions tend to weaken the institution of marriage and pose clear and present dangers for women and children. Living together before marriage is one of America's most significant and unexpected family trends. By simple definition, living together or unmarried cohabitation is the status of couples who are sexual partners, not married to each other, and sharing a household. By 1997, the total number of unmarried couples in America topped 4 million, up from less than half a million in 1960. It is estimated that about a quarter of unmarried women between the ages of 25 and 39 are currently living with a partner and about half have lived at some time with an unmarried partner (the data are typically reported for women but not for men). Over half of all first marriages are now preceded by cohabitation, compared to virtually none earlier in the century. Unlike divorce or unwed childbearing, the trend toward cohabitation has inspired virtually no public comment or criticism. It is hard to believe that across America, only thirty years ago, living together for unmarried, heterosexual couples was against the law. And it was considered immoral living in sin or at the very least highly improper. Women who provided sexual and housekeeping services to a man without the benefits of marriage were regarded as fools at best and morally loose at worst. A double standard existed, but cohabiting men were certainly not regarded with approbation. Today, the old view of cohabitation seems yet another example of the repressive Victorian norms. The new view is that cohabitation represents a more progressive approach to intimate relationships. How much healthier women are... Free Essays on Living Together Free Essays on Living Together Should We Live Together? A careful review of the available social science evidence suggests that living together is not a good way to prepare for marriage or to avoid divorce. What's more, it shows that the rise in cohabitation is not a positive family trend. Cohabiting unions tend to weaken the institution of marriage and pose clear and present dangers for women and children. Living together before marriage is one of America's most significant and unexpected family trends. By simple definition, living together or unmarried cohabitation is the status of couples who are sexual partners, not married to each other, and sharing a household. By 1997, the total number of unmarried couples in America topped 4 million, up from less than half a million in 1960. It is estimated that about a quarter of unmarried women between the ages of 25 and 39 are currently living with a partner and about half have lived at some time with an unmarried partner (the data are typically reported for women but not for men). Over half of all first marriages are now preceded by cohabitation, compared to virtually none earlier in the century. Unlike divorce or unwed childbearing, the trend toward cohabitation has inspired virtually no public comment or criticism. It is hard to believe that across America, only thirty years ago, living together for unmarried, heterosexual couples was against the law. And it was considered immoral living in sin or at the very least highly improper. Women who provided sexual and housekeeping services to a man without the benefits of marriage were regarded as fools at best and morally loose at worst. A double standard existed, but cohabiting men were certainly not regarded with approbation. Today, the old view of cohabitation seems yet another example of the repressive Victorian norms. The new view is that cohabitation represents a more progressive approach to intimate relationships. How much healthier women are...

Bimbo Strategic Analysis Essays

Bimbo Strategic Analysis Essays Bimbo Strategic Analysis Essay Bimbo Strategic Analysis Essay Through the development Of brands, fresh produce and quality and continuous innovation, the Group has earned a share of market leadership in bakery products in the U. S. , Mexico, in most Latin American countries in which it operates and in Spain and Portugal. The Group operates n 19 countries including USA, Mexico, Latin America, Spain, Portugal and China. At December 31 SST 201 2, the Group operated 154 manufacturing facilities worldwide, with a capacity to produce commercial quantities of a variety of products in their major markets. In order to ensure the freshness and quality of its products, the Group has developed an extensive direct distribution network, which has one of the largest fleets of distribution in the American continent. At December 31st 2012, the direct distribution network of the Group included approximately 51 ,OHO distribution routes, spread over ore than 1 ,600 distribution centers and reaching over 2. 2 million outlets. The Panel finds that this distribution network is one of its main competitive advantages. Main brands in Mexico Bimbo Marines Barrel Resorcinol Mission To Nourish, delight and serve our world. Vision Vision 2015 We are a company with trustworthy leading brands for our consumers Our customers preferred supplier A forward looking and innovative company A financially strong and sound company An extraordinary place to work In 2015 we are the best baking company in the world and a leader in the food industry, where people make the difference every day. We strive to be a highly productive and deeply humane company. Values Passion Team Quality Effectiveness Profitability SOOT Analysis We can see in the SOOT analysis that Bimbo counts with really strong characteristics that positions it in a unique place in the market in comparison with their competitors like their global expansion, their distribution channels and all the brand equity (values, brand image and fidelity). Not everything is perfect for Bimbo as it has to take in consideration those weaknesses they have in order to grow in a faster way, nothing worry but they have to work on hat in order to not be affected by the threats and take advantage of the opportunities. Porters Five Forces Models of Competition Rivalry among competing firms industry. There are several competitors in the baking industry. It is estimated that the top four companies account for only 1 17% of the market. The industry is characterized by many small bakeries, but there has been a recent trend towards consolidation of economy of scales. Businesses compete on price, quality, differentiation and relationships with key suppliers. Threat of new entrants. The barriers to entry into the industry are low. Economies of scale are inefficient but are not required for success in the industry. As a result small businesses can enter with a small amount of capital. The two main determinants of the success of the new company is the leaders ability to get enough distribution channels to cover operating costs and to build recognition and brand loyalty. Distribution channels typically include retail stores, such as supermarkets and grocery stores, and can be easier to achieve if the bakery has an established brand or marketing resources can create one. Bargaining power of buyers. Buyers of products in bakery industry such as supermarkets, grocery stores r convenience and hotel chains are able to appropriate much of the gain due to the large number of small bakeries compete to get a outlet for their products. As a result, buyers can get low prices and quantity discounts. Only the big players like Kraft, Kellogg, Yamaha Baking and Group Bimbo have the power to level the forces and achieve a more balanced share of the profits. Bargaining power of suppliers. Providers do not have much bargaining power in this business as well developed markets for its consumer products and the nature of what they sell. Bakeries can be affected by changes in prices of raw materials, but these hinges are a result of the determinants of global supply and demand rather than the bargaining power of suppliers. Threat of substitute product. There are many substitutes for these products. The breakfast cereals, rice and potatoes are viable alternatives and people can also bake them at home. To avoid this, bakeries trust on products and convenience. PESTLE Analysis Political It is the federal government that passes and enforces legislation concerning the entire country. Actions by the federal government affect a large number of firms and are consistent across state boundaries. Environmental analysis, over, should not overlook actions by both state and local governments. Local governments have the potential to affect business practices significantly. Some local governments may be willing to provide incentives to attract business to the area. Some may build industrial parks, service roads, and provide low-interest bonds to encourage a desirable business to move into the community. Economic GAP (official exchange rate): $1 trillion (201 0 est.. ); $876 billion (2009); $1. 088 trillion (2008). Per capita GAP (POP method): $13,542 (2009 est.. ); $14,534 (2008). Annual real GAP growth: 4. 5% (2010 est.. ); -6. 5% (2009); 1. 3% (2008); 3. % (2007); 5. 1% (2006); 3. 2% (2005). Inflation rate: 4. 6% (2010 est.. ); 3. 57% (2009); 6. 5% (2008); 3. 8% (2007); 3. 4% (2006); 3. 3% (2005). Natural resources: Petroleum, silver, copper, gold, lead, zinc, natural gas, timber. Agriculture (4% of GAP): Products-?corn, wheat, soybeans, rice, beans, cotton, coffee, fruit, tomatoes, beef, poultry, dairy products, wood products. Industry (31 % of GAP): Typesfood and beverages, tobacco, chemicals, iron and steel, petroleum, mining, textiles, clothing, motor vehicles, consumer durables. Services (64% of GAP): Typescommerce and tourism, financial services, transportation and communications. Trade: Exports (2009)$230 billion f. o. B. Imports (2009)$234 billion f. o. B. Exports to U. S. (2009)$185 billion (80% of total). Imports from U. S. (2009)$112 billion (48% of total). Major marketsU. S. , EX. (5% of total), Canada (3. 6% of total). Social Mexico is the most populous Spanish-speaking country in the world and the second most-populous country in Latin America after Portuguese-speaking Brazil. About 76% of the people live in urban areas. Many Mexicans emigrate from rural areas that lack job opportunities-?such as the underdeveloped southern states and the crowded central plateauto the industrialized urban enters and the developing areas along the U. S. -Mexico border The coloratura dimensions of the environment consist of customs, lifestyles, and values that characterize the society in which the firm operates. Socio-cultural components of the environment influence the ability of the firm to obtain resources, make its goods and services, and function within the society. Technological Cooperation between the United States and Mexico along the 2,000-mile common border includes state and local problem-solving mechanisms; transportation planning and institutions to address resource, environment, ND health issues. Another technology, the electric razor, has yet to totally replace the blade for shaving purposes. Perhaps the difference is that the manufacturers of blades have innovated by adding new features to retain customers. Manufacturers of fountain pens did not attempt to innovate until the ballpoint pen was well established. Environmental Mexico have a history of cooperation on environmental and natural resource issues, particularly in the border area, where there are serious environmental problems caused by rapid population growth, arbitration, and industrialization. There have been several studies of the relationships between environmental factors, particularly air pollution, and attacks of asthma. Legal The legal environment facing organizations is becoming more complex and affecting businesses more directly. It has become increasingly difficult for businesses to take action without encountering a law, regulation, or legal problem. A very brief listing of significant laws that affect business would include legislation in the areas of consumerism, employee relations, the environment, and competitive practices. Analysis Mexico is a country with opportunities for a sustainable development, as its economy is growing so fast and it has been attracting foreign industries for promoting the FED. Its legal and political system is flexible and it has De bases to promote business all over the county. Mexico has to focus into develop environmental and tech analogical issues, as it has been failing in these two aspects and in consequence their economic growth has been running slowly. External Factors Evaluation (FEE) 2 Bimbo shows a high strong score for external factors, as they can explode and take advantages of what they are actually doing and have preventive actions for future threats Internal Factors Evaluation (FIFE) 2 Bimbo shows a good internal profile but they must be focusing into solve internal management and financial aspects in order to explode their potential. The total score, considering both evaluations, is 6. 55 which it means that Bimbo has a good profile that makes its position unique in the Mexican market. Competitive Profile Matrix According to the results Of the CPM analysis We can notice that Group Bimbo has big advantage in comparison with their competitors, especially in Financial Position and Brand name. Bimbo could use this information to expand the business in news countries where their competitors have not en positioned yet and use their experience as well to develop new products and brands to create presence in new markets where there are different kinds of needs. Matching TOWS Matrix 2 Considering the results seen in FIFE and FEE tables, we have analyzed that Group Bimbo should be focusing in Grow and Build tactical strategies; it means that their strategies should be aggressive and intensive. Research and development play an important role in theirs strategies, due they have to impulse their attractiveness in the market and as well gaining new markets through launching new products. FIFE= 2. 95 SPACE Matrix Group Bimbo is located in the aggressive side due it is the principal company in the bakery industry, so they possess a lot of benefits like good financial strengths mostly in liquidity and cash flows, it doesnt has problems with the quality of their products and its product life cycle is big therefore this could let them invest in growth in the global market and in technological innovation as well to adapt their production to the news changes and still on the top of their industry. Bimbo has a big presence in the market and a great consumer loyalty, maybe this is the reason they dont depend too much of the demand elasticity to establish the prices of their products and they dont have too much pressure from the competitors. Boston Consulting Group Matrix 12 Bimbo counts with several brands in many countries, but in Mexico, the top 4 leader brands are: Bimbo bread, Marines, Resorcinol and Barrel, and they are being ranked by revenue. We can notice that the first 2 brands have similarity percentage in the corporate revenue and they have similar market share so it means that these two brands are performing well. Bimbo is competing in Mexico with Hostess Brands and Marines with Games an important impetigo that is gaining market. Resorcinol is competing with Son RISC that represents the same threat that Games. At the end we have Barrel that is weak if we compare the brand with the largest competitor, and its losing market, so it means that Bimbo should focus their efforts into position Barrel in the market. In this graphic we can notice that the 3 top brands are positioned in the market as stars products, so it means that Bimbo is doing a good job with these brands and should be focusing their efforts into strategies for market growth. Regarding Barrel, the fourth one, is considered as a dog product, so t means that they should divest this product or find a new market abroad for this brand, as we can see in Mexico is not performing well. The General Electric Business Screen Matrix Bimbo is ranked as Medium in market attractiveness as it has 90% in the market, so it means is really well positioned in the consumer mind, so the companies and the brand are creating relationship, experience and fidelity among the population. In competitive position, it has been ranked as strong due their competitors have a low percentage in the market, and it counts with a large full range of brands that makes it stronger than their competitors. Grand Strategy Matrix Bimbo is in the second quadrant because has an excellent strategic position as it is the principal company in the bakery sector, has a powerful advantage to have a complex and great chain distribution and well knowledge about its consumers. When it is necessary also Bimbo could take big risks to compete in the market like low its prices even when the inputs costs are increasing.