Effects of franchised and international fashion stores on local Dissertation

Effects of franchised and international fashion stores on local clothing retailing and its relation to global market stratgie - oratory ExampleThis situation analysis has been assessed and promulgated customised strategy under the Global Marketing Strategies. We have collected data relating to the Saudi woman and their frequency of tour particular band irrespective local or international, and also Saudi market itself to harness what are the marketing mix positioning and strategy dependable in domestic shape. We have observed and analyzed different global marketing strategies which arsehole help us to identify the gap in up-to-date strategy of retail mix in Saudi Arabia under current Global market strategies. This paper has dissected all the elements to identify this point in final state by breaking them in questionnaire. This fact based analysis will help to understand the upcoming competitive era with contract factors identified to contribute in greater extent to promulgate s trategies for retail industry in Saudi Arabia. Research Word Retail Industry, Retail marketing mix, Saudi franchised international brand, Global marketing strategy. 1. Introduction Saudi Arabia is getting very competition intense economy where most of the international brands are implicated to invest and derive good revenue from the strength of local get power. Many international events in Saudi Kingdom are now draw near for the foreign investment and it is arranging many exhibitions. Main area where most industry is developing for foreign trade in Dahahran, Jedda and Riyadh. In these are clip having a important space. Diagram Significance/ Capacity of venue From this chart we can see what are the factors that the Saudi woman considers for the buying of any clothing in retail stores. From this analysis and exercise the global growth of 15% for the retail fashion industry. In this point the strategy which is super depending on the marketing mix composed of people, place, produc t and promotion varies significantly and contributed widely in business profitability. Ongoing brand consciousness and the strong purchasing power we can see that the international incentives to invest in the Kingdom of Saudi Arabia. Based on this potentiality of this industry more look for, information and facilitation form the government has to plan for the local retail store so that they can compete and survive with global competition. Eventually the local store can sustain the customer demand in more customized way, but the fact is the taste ans culture is getting more global than particular land. We have summarized any(prenominal) research to support our existing research that we can continue the quantitative research based on this base of qualitative or exploratory research made by Amani Aqeel in 2012. Saudi womens purchase intention from the total sample of 20 customers shows the figure above to prove the factors and their intensity. These summary reports can help us to pu rsue the further research in greater details of qualitative and quantitative extent. 2. Research aim-(Given/ do by customer) 3. Research Objective-(Given/Made by customer) 4. Literature Review- 2 pages Since 1853 , Levi Strauss used to believe as one of the most popular international fashion retailers all over the world. Upon continuing their surgical operation after long years of time worldwide they have started their strategy to make standardization practice to meet the goal of meeting economies of scale and shopping mall