Touring the Trump Tower Essay Example for Free

Touring the surpass Tower EssayIf there was such a thing as an award for the most recognized, most celebrated, most controversial, and most iconic person in business, for sure it would go, men down to Donald Trump. Partly because of his penchant for celebrity, many people have been witness to Trumps dissimilar triumphs and down falls, in both his professional and personal lives. But the winner Trump is enjoying currently was never pass to him on a silver platter he did non have a name desire Hilton or Ford, so he had to rely only on his hard work and business pines. He started his business out of a small office in Brooklyn, New York, with his father, Fred. For five years, he unopen and maintained various deals under the mentorship of Fred Trump, and consequently pursued to make his name in Manhattan signifi passelt estate. To date, Donald Trump counts his properties in an eclectic array of locations in America and all over the world, specializing in different permutation s of real estate. His portfolio consists of hotels (in New York, Las Vegas, and Chicago), golf clubs (in Los Angeles, Bedminster, Westchester, West Palm Beach, the Canolian Islands, and Scotland), and casino resorts (in Atlantic City and the Canolian Islands).On top of this proud list, he has his name trademarked in entertainment (the long-running reality try The Apprentice, and a daily radio show), model management, and pageants (including the highly-popular Miss Universe pageant). To complete the Trump signature business model, he has created his unique rootage of merchandise, ranging from apparel to jewelry, from food and beverage to home furnishings (www.trump.com). The driving secret behind this tremendous business success is conveyed in Trumps guiding philosophywhich is to get into what you love doing. According to him, one should not just come up with ideas on how to generate income, it should always be about what one lav offer that will be of value to the community. No project map or outline can help achieve ones business goals all successes are the wares of a single gracious characteristicpassion. It is something available to all, and should be the foundation of every goal. Passion leads to success and happiness, which is ultimately followed by cash (Gallo, 2007). Perhaps the way Trump has executed this ideology has not always been on top of everyones list. He has been called, at different times, a spotlight-obsessed, shameless egomaniac. However, it is this kind of worldview that keeps Trump in the thick of thingshe is, in reality, a brilliant marketer. Self-promotion and marketing is his chosen business strategy one that has paid him advantageously in terms of brand recognition and awareness. Take one episode of his popular reality show The Apprenticein every segment, in every challenge, one of Trumps businesses is brought into focus.This, as good as the prize for the chosen apprenticea job handling one of Trumps many projectshas carved th e Trump name not only in the minds of the business community nevertheless in every TV-watching household as well. Donald Trump emulates the thinking of every small business owner, that of marketing your product, as well as yourself, well. Trumps marketing campaigns run 24 hours a sidereal day he has absolutely great faith in being brave and determined enough to ventilate ones name, to be your own brand. Some of Trumps marketing truisms prove overweight and cohesive, as followsOne can never get too much. In The Apprentice, the Trump name is mentioned lots every other second this results in a bombardment of messages to the audience, who are now subliminally enticed to remember the name. This aforementioned(prenominal) guideline holds true for any marketing or advertising campaignthe more(prenominal) you mention your product or service, the more it will be remembered.Sex sells, but only to some extent. As in The Apprentice, Trump applauds marketing ideas that are built along s exual undertones. However, he knows exactly where to draw the line, and this refers more to ones personal taste. Sex, when used clumsily as a marketing idea, always falls flat on its face, and is then deemed unsuitable.When in doubt, cross-promote. Trump believes entirely in this way of marketing as wellas evidenced by his campaign for The Apprentice. To promote the show, he allowed brands like Pepsi, Planet Hollywood and Burger King into the segments in turn, he tied up The Apprentice promos with in-store marketing services. He knew how these brands would reach a wider audience, and went for it (Lok, 2005). To the untrained eye, the Trump business model can be overwhelming and intimidating. The magnitude of the Trump name, as seen on many levels (on properties, on merchandise, in above- and below-the-line advertising, through word-of-mouth), is but a product of a smart marketing strategy that has worked for many companies for many years. Its all about the brand, and how one can in crease its identity. Just the way the Donald Trump brand has done.Works CitedGallo, Carmine. The Secret Behind Trumps succeeder. Communications, www. businessweek.com, 2007.http//www.businessweek.com/smallbiz/content/nov2007/sb20071121_372575.htmLok, Dan. Donald Trumps Marketing Secrets Revealed Quick Turn Marketing International Ltd., 2005. http//www.euromega.com/article32.htmwww.trump.comTrump, Donald (prod.) The Apprentice. NBC, 2004.